Project Confirmation Number: 11666
Entry Category Commercial:
PRIVATE PROJECTS UNDER $10 MILLION: PRIVATE BUILDINGS
4655 S 2300 E
Holladay, Utah 84117
Brief description of the project:
Holladay Marketplace is a commercial/mixed-use building in downtown Holladay in the Village area. The Marketplace’s contribution to the area is to provide additional space for much needed restaurants and services, in addition to office space, while at the same time being consistent with Holladay Village’s historical architectural theme.
Size of Building:
22,937 Square Feet
Amount of Masonry Used (include all types and number of units):
38,760 Old Baltimore King size 1" thick extruded thin brick;
8,776 Old Baltimore King size 1" thick thin brick corners;
13,410 1" King size Terra Cotta thin brick smooth flats;
16,800 King size Terra Cotta thin brick smooth breakaways;
260 New Cast Stone sandstone finish sill pieces;
260 New Cast Stone sandstone finish 23"x10" precast tiles;
10 New Cast Stone sandstone finish column caps;
16 New Cast Stone sandstone finish decorative wall inset pieces.
Project completion date: May 2018
Explain the project and its unique use of masonry materials and techniques:
Downtown Holladay has recently undergone a makeover, with several new buildings having been completed in the last few years and coming together to create Holladay Village. Holladay Marketplace is one of those buildings.
The design requirements for the Village echoes back to the turn of the century, of which all new buildings must comply with the historical intent. It is important when designing historical architecture that you complete the story. Many times when designing historical or classical architecture, the design only takes it so far.
What is really needed is to take the design intent all the way to truly convey the right design message/send the right signals to consumer brains to “trick” the brain to think the design is in fact historical. Holladay Marketplace indeed does this. The design concept for the Marketplace was to make it look like it was an old warehouse, later repurposed to what it is today.
The illusion is carried out by using weathered-looking brick in historical patterns. Even the crown of the building is stepped and capped with precast elements to make it look historically correct. And the “original” windows even have the appearance of being replaced with smaller windows, filling the void left with wood. Further, an elevator on the east end provides second floor as well as basement access in addition to steel stairs and walkway that span the north side.
The elevator’s placement on the end of the building looks as if it were added as a “retrofit” to an old building, again conveying that the building is “original” when it really is not. The exterior metal, weathered fire escape stairs also add to the retro look while providing additional access.
But above all else, the historical premise could not have been achieved without the use of aged-looking brick. Brick was indeed a main building material adopted for that period and without using it and doing so in a historically correct way, the design’s fundamental objective would have been lost.
Achieving the historical design intent of Holladay Marketplace, while meeting Holladay Village’s design guidelines, all the while providing well thought out modern retail/office spaces on a strict budget was not an easy feat. But by detailing every design element from the beginning and use of cost-conscious materials where possible, we feel the design beckons those who want a taste of the new in an inviting setting that harkens back to a bygone era.
BEECHER WALKER ARCHITECTS
NEW CAST STONE
Click on photos below to enlarge.
Photos provided by
Corey Middleton, Architect/Photographer, Beecher Walker
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